Crystal Potter Rivera. Denver Health Foundation business portraits at headquarters in Denver, Colorado, on Wednesday, Sept. 20, 2023.

Crystal Potter Rivera
Executive Director

Crystal’s professional career spans more than 20 years working in nonprofit fundraising, communications and program development. This includes 10 years at a senior level, managing complex nonprofit development programs and six years as a nonprofit management consultant specializing in fundraising. Crystal has generated significant funds from foundations, corporations and individual donors for a range of Colorado nonprofits diverse in size and scope, including Colorado Business Committee for the Arts, Jared Polis Foundation’s Academy of Urban Learning and Mile High United Way.

Crystal currently serves as vice-chair of the board of directors for Healthier Colorado, a nonprofit dedicated to improving opportunities for Colorado residents to live healthier lives. A Denver native, Crystal holds a bachelor’s degree in sociology from Columbia University. Crystal joined Denver Health Foundation in December 2012.